Blueline turns a routine freeway billboard into a color-matched, hard-to-miss structure — backed by data on recall, appeal, and preference.
The new Blueline structure — which matches ad-design colors with brightly lit RGB LEDs — shows strong consumer impact. Nearly three-fifths of respondents recall seeing it before today, and initial reactions run overwhelmingly positive. A clear majority perceive it as significantly more appealing than a traditional structure, culminating in a decisive preference for Blueline over traditional billboards. Some respondents flagged brightness and driver distraction as concerns worth weighing.
The Landmark structure turns a routine freeway billboard into a landmark consumers notice, prefer, and remember —
backed by data, not just design instinct.
The Landmark billboard structure — designed to echo the Spanish architecture of Covina City Hall — earns a decisively positive reaction from freeway drivers. A strong majority describe it as unique, eye-catching, and better designed than a traditional structure, and prefer it outright when the two are shown side by side. Some respondents flagged concerns about driver distraction and readability, feedback worth weighing as the design moves forward.