WHY BILLBOARDS?
Because outdoor advertising works! 90% of travelers rely on billboards to locate Gas, Food, Lodging and Tourist Attractions.(1) Americans report traveling an average of 302 miles in a vehicle in the past seven days. The average person says their mileage over the past four weeks is 1,101 miles.(2)
Most Cost Efficient Advertising In The World
Ten Reasons Why You Should Use Outdoor
MOST COST EFFICIENT ADVERTISING MEDIUM IN THE WORLD!(3)
Outdoor Advertising Costs 2001: “CPM” (Cost Per Thousand)
| Medium | CPM |
| Bulletin Displays’ Average | $1.00 |
| Billboards (Industry Average) | $4.24 |
| Radio | $8.61 |
| Magazines (4-color pg) | $9.35 |
| Television (:30 pt spot) | $17.78 |
| Newspaper (1/3 pg. b&w) | $22.95 |
| Internet | $36.99 |
1 Entertainment & Amusements
2 Tobacco
3 Retail
4 Business & Consumer Services
5 Automotive
6 Travel, Hotels & Resorts
7 Publishing & Media
8 Beer & Wine
9 Insurance & Real Estate
10 Drugs & Remedies
TEN REASONS WHY YOU SHOULD USE OUTDOOR
1 SIGHT: Dramatic Size, Color & Hard To Ignore
2 EFFICIENCY: Low CPM’s
3 REPETITIVE: High Frequency
4 EFFECTIVENESS: Builds & Maintains Brand Awareness
5 NON-STOP: Works All Day & Night
6 TARGETABILITY: Targets Specific Demographics
7 MOVE-TO-ACTION: Impulse Medium
8 INFORMATIONAL: Gives Directions
9 EASE OF ACCESS: Easy To Plan & Buy
10 SPEED: Quick Production, Low Costs
MEDIA REACH(2)
Percentage of media covered
Vehicle Drivers/Passengers (Past 7 Days) | 96% |
| Daily Radio | 86% |
| Pedestrian Traffic (Past 7 Days) | 79% |
Evening Local TV News (Past 7 Days) | 75% |
Daily Newspaper Readership | 69% |
| Daily Commuters | 64% |
Morning Local TV News (Past 7 Days) | 47% |
| Late-Night Local TV News (Past 7 Days) | 43% |
(1) Source: U.S. Department Of Commerce & Numerous Other Research
(2) Source: Arbitron Outdoor Study
(3) Source: Media Market Resources, Inc. & Outdoor Advertising Association of America
(4) Source: Competitive Media Reporting
Bulletin Displays, LLC
7699 Ninth Street, Suite 201, Buena Park, CA 90621
(714) 522-6020 ● Fax (714) 522-6309